LaNiece spent over 15 years working in corporate sales and marketing roles at Businessland, Citicorp, IBM, AT&T/Comcast. In 1991, LaNiece founded lajones&associates, a marketing public relations and events firm, which now specializes in organizational strategy, electoral campaigns and community organizing.
The Oakland native attended Oakland public schools, earned her Bachelor’s degree from CSU Hayward and Master’s degree from Pepperdine University in Los Angeles in Social Entrepreneurship & Change.
LaNiece is passionate about designing programs, events and initiatives to increase the efficiency and productivity for social business, social enterprises and community organizations. Her particular interest is supporting black women to be authentic leaders and building coalitions to empower the community-at-large for economic success.
LaNiece serves as BWOPA/TILE's Executive Director since 1995, is the BWOPA President of Oakland/Berkeley/Hayward/South County Chapter, is a past President of Metropolitan Greater Oakland Democratic Club (MGO), is an appointed member on the KQED Community Advisory Panel and a new initiate member of the Alpha Kappa Alpha Sorority Incorporated, Xi Gamma Omega Chapter (Oakland).
This year in April 2018, LaNiece honored by the 100 Black Women of the Bay Area receiving the Madame CJ Walker Entrepreneur of the Year Award.