Managing Principal

0347_Jones PrintLaNiece spent over 15 years working in corporate sales and marketing roles at Businessland, Citicorp, IBM, AT&T/Comcast.  In 1991, LaNiece founded lajones&associates, a marketing public relations and events firm, which now specializes in organizational strategy, electoral campaigns and community organizing.

The Oakland native attended Oakland public schools, earned her Bachelor’s degree from CSU Hayward and Master’s degree from Pepperdine University in Los Angeles in Social Entrepreneurship & Change.

LaNiece is passionate about designing programs, events and initiatives to increase the efficiency and productivity for social business, social enterprises and community organizations.  Her particular interest is supporting black women to be authentic leaders and building coalitions to empower the community-at-large for economic success.

LaNiece currently serves as the Executive Director of Peralta Colleges Foundation where she is charged with raising student scholarship for deserving studets of Laney College, Merritt College, College of Alameda and Berkeley City College.  Since 1995, LaNiece has served in the volunteer capacity as BWOPA/TILE's Executive Director and is the BWOPA President of Oakland/Berkeley Chapter.  She is a past President of Metropolitan Greater Oakland Democratic Club (MGO), is an appointed member on the KQED Community Advisory Panel and a proud member of the Alpha Kappa Alpha Sorority Incorporated, Xi Gamma Omega Chapter (Oakland).

In April 2018, LaNiece was received the Madame CJ Walker Entrepreneur of the Year Award presented by the National Coalition of 100 Black Women of the Bay Area.